The taut and toned ‘yoga body’ on display in the media marketplace is a lie. It is NOT obtained from a regular yoga routine (as many would have you believe) – no , its obtained at the price of constant work, a Herculean effort to burn calories, and a saintly denial of carbs. The implication that rippling abs can be yours with a couple of yoga classes a week is obviously motivated by profit. It is the creation of yoga studios who want you to buy more classes, and of corporations who want you to buy all the necessary yoga accoutrements your ‘yoga body’ needs (pants, mats, water bottles, mat holders, towels, mat cleansing mists, and even your underwear) directly from them.
But the point of this post is the shocking depth to which this lie has permeated the yoga world. It seems no one, not even half starved yoga superstars, will admit that the emperor has no clothes.
Case in point, Kathryn Budig’s article in Huffington Post pleading with us to stop judging her and other yoginis who strip down to sell products. Budig’s post defends a video advertisement in which we spy upon the early morning yoga routine of a near naked limber yogini Briohny Kate-Smyth who is performing in Budig’s words “awe inducing asana in her lingerie”.